Ah, the old truism gets a modern twist:
“Those who can, do. Those who can’t… vlog about doing it—with affiliate links, a ring light, and a Canva-made ‘branding kit.’”
This especially hits home in the glorious triangle of web designers, graphic designers, and video editors. You know the ones:
Their portfolios are suspiciously empty, but their YouTube thumbnails are masterpieces of clickbait wizardry:
“🔥How I Make $10K/Month as a Freelance Designer (No Clients Needed!)”
Translation: They figured out how to sell a Figma template and now teach others how to sell Figma templates that teach others how to sell Figma templates. It’s MLM, but make it pastel.
They’ll explain kerning to you like it’s quantum physics, but when you ask for a real-world client project, they gesture vaguely at an imaginary NFT startup that “pivoted.”
The video editors? Same deal. “Top 5 Transitions You’re Using Wrong” from someone who’s never actually edited anything that wasn’t a travel montage or an apology video.
To be fair, vlogging is a skill—but let’s not confuse documenting hustle aesthetics with actually building something. Talking about the grind is not the same as grinding. And recording your screen while dragging layers in Photoshop doesn’t mean you’ve mastered design—it means you’ve mastered content marketing.
So yes, some people do. And some people… endlessly narrate their attempts at doing, while never quite doing anything but narrating.
